Personal Branding

Branding when you think of it usually refers to a company, a representation of who they are, what they are about or the service they provide. Nowaydays there is more discussion of our own Personal Brand. This essentially the ongoing process of establishing an image or impression in the mind of others about you. Both professionally and personally.

Everyone is aware of branding on a business level but in today’s term’s personal branding is just as important. You work for a business or with other businesses if you are self-employed, but essentially it is people working with people. This is what makes business relationships so important and special.

Here are some tips to assist with Personal Branding;

• Identify your strengths; 

We all know what our strengths
are – we’ve had some time to
improve them in our working
careers – think about what works
for you – something that makes
you stand out – if you are unsure
about this ask someone, a colleague, manager,
get some feedback.

• Share your knowledge;

Share your knowledge by helping
others and teaching them what
you know. There are so many
ways to share your knowledge;
LinkedIn, videos, blogs, social
media and writing. This is where
you prove you know your stuff and
gain exposure from doing so.

• Be You;

People have a tendency to get caught up in what others are doing. You are unique and have a specific skillset. Find your own style.  Use this uniqueness to find a new position or clients to work with you.

• Set your priorities;

To be successful it is very
important for you to have clear
goals, both short and long term
goals. This will help you focus
your time and energy on the most
important goals and what you
would like to achieve. Use your
priorities as a guide to assist with
your decision making. This will
ensure you stay on track.

Building a personal brand is going to take time and effort. Hunter S. Thompson is quoted as saying “Anything worth doing, is worth doing right.”

Take the time to get it right and decide where you want to go.

Phelim O’Sullivan