Branding when you think of it usually refers to a company, a representation of who they are, what they are about or the service they provide. Nowaydays there is more discussion of our own Personal Brand. This essentially the ongoing process of establishing an image or impression in the mind of others about you. Both […]
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How to Address Selection Criteria
Panic is a word that many of my candidates use when they talk about how to address selection criteria. There is sometimes a fear attached to the very phrase selection criteria. Many reasons account for this nervousness, mostly however it is because candidates want to impress, they want to give a good impression of […]