Paul Jones, of Magneto Communications has just released another eye-opening blog post. It talks about how people automatically look to their surroundings to gain cues for actions during times of uncertainty. Click here to visit the article source For those that don’t like clicking away, here is the article How to leverage social proof (consensus) […]
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Magneto: Should Leaders be Feared or Loved?
Paul Jones, our presenter for our October breakfast seminar “Writing to Influence”, has released a new post. Rather interesting as it converts the findings of Zenger and Folkman and applies it to the world of copywriting. Here is the full article and links to the original blog post on the Magneto Communications website. Article Link […]